Cabela’s

Cabela’s

Retail Sporting Goods Store

Ashwaubenon, Wisconsin

The Nebraska-based outdoors retailer opened its third Wisconsin location in 2013 in the Titletown Development district, an area between Lambeau Field and Highway 41 being developed in conjunction with the Green Bay Packers.

At 100,000 square feet, the store’s spacious interior follows Cabela’s next-generation format designed to surround customers in the outdoor experience. IEI General Contractors provided complete masonry and carpentry work for the project.